Why Do I Get Dehydrated In Winter?

The snow was 8” thick on my driveway. I sighed, knowing it would take 30 minutes of shoveling to clear it all. 

After 20 minutes, I felt worn out; not because of muscle fatigue. It was dehydration and I didn’t even feel thirsty. 


Here’s one reason; in 2005, the University of New Hampshire found that cold weather makes people feel less thirsty, which in turn increased their risk for becoming dehydrated. The hormones that signal our kidneys to conserve fluid are not released at the same rate as they would be in warmer weather. 

“Humans don’t naturally hydrate themselves properly, and they can become very dehydrated in cold weather because there is little physiological stimulus to drink.”, according to Professor Robert Kennewick, UNH associate Professor of Kinesiology.

“A dehydrated body lacks the capability to perform and stay warm.”

Symptoms of mild dehydration start to show after just a two percent loss in body fluids. The body is about two-thirds water and when the total water level drops by only a few percent we can become dehydrated. 

Monitoring proper hydration by examining urine output is just as important in cold conditions as it is in hot conditions; the color should be nearly clear.

"Who’s at risk to cold weather dehydration?"

Construction workers, municipal employees, snow cleanup crews, sanitation workers, police officers and emergency response and recovery personnel, like firefighters, and emergency medical technicians are some of the at-risk jobs.  

“How do I hydrate if I don’t want a cold drink?”

OSHA recommends staying hydrated in the cold by drinking warm, sweetened liquids, especially if the person is suffering from hypothermia.

Sqwincher, the industrial leader in Professional Grade Hydration, introduces their cold-weather drink - Hot Stiks™! Similar to their Qwik Stiks, the Hot Stiks™ contain all the electrolytes (sodium and potassium) to keep muscles functioning properly and they’ve added B6, B12 and Vitamin C for proper nervous system functioning.

Simply add one Hot Stik™ to 6-8 oz of hot water and you’re ready to hydrate.

For your free Hot Stik™ sample, contact us or, for more information, visit www.sqwincher.com


Market Force Wins Andersen "Agency Of The Year" Award...Again!


For the fifth time in ten years, Market Force has been awarded the "2014 Walter Andersen Award" which is awarded by The Andersen Company to the manufacturer's representatives of the year.

The Andersen Company manufactures anti-fatigue and entrance matting solutions. 

And, for his second time, Kurt Kazyak has been awarded Andersen's "Representative of the Year". Kurt covers Michigan and Northwest Ohio. 

Our thanks go to our outside sales team, our inside support staff, and the entire team at The Andersen Company. It's their unique anti-fatigue and entrance matting solutions, their sales management crew, and their customer service staff that make our jobs easier. 


Market Force welcomes Certified Safety to their line-up!

Market Force has been selected as the Midwest manufacturer's representativies for Certified Safety, manufacturers of first aid kits and supplies.

Certified Safety, a women-owned certified business, has the unique reputation of being a true Made-In-USA first aid kit producer. In their own FDA regulated site, they manufacture the following; bandages, gauze bandages, hot/cold packs, a patented CPR shield, soft-sided kit bags, and much more. As for their bandages, they are the only USA-made bandage producer. This assures our distributor customers of high-quality bandages. 


How do you know if your AED is ready to shock?

A well-known USA airport experienced an SCA (Sudden Cardiac Arrest) event several years ago. 

When the SCA victim collapsed to the floor in the airport terminal, airport employees retrieved the wall-mounted AED to begin CPR and shock the victim's heart. The AED didn't shock since the batteries were dead

The employees retrieved a second AED and, again, the batteries were dead. 

Fortunately, they found a third AED and it administered a schock. The victim survived. 

How do you know if your AED's are ready to administer the life-saving shock? 

How do you know if your AED's CPR pads aren't expired? 

Through En-Pro Management, ZOLL provides a total solution automated external defibrillator (AED) management program with PlusTrac™ AED tracking system.  PlusTrac provides a solution that is comprehensive yet simple when it comes to tracing the vital components of your AED program. 

PlusTrac is an interactive, web-based AED management system that ensures the ongoing compliance of your AED program. It can be accessed via an Internet connection and a web browser.

We are the midwest manufacturer's representatives for ZOLL AED's and the ZOLL PlusTrac system. For more information, call us at 800-622-6808, email us at info@marketforceinc.net or visit this ZOLL PlusTrac web page.



How Polarized Lenses Work

Polarized Lenses FAQ's Courtesy Of Pyramex Safety


What is glare or polarization?

Light has many interesting properties, especially when reflected from another surface. Normally, a light source produces waves which go in all directions. When light is bounced from a surface like glass, water or snow, the light waves polarize, meaning that they orient along an axis. Another explanation is that polarized light waves travel from “pole” to “pole” along an axis.

Why eliminate glare?

Glare distorts the true color of objects and makes them harder to distinguish. It also causes a mirror-effect on wet surfaces so that objects below the water’s surface cannot be clearly distinguished. Glare can be uncomfortable causing eye fatigue from squinting.

What does a polarized lens do?

As light travels from its source, its waves are not restricted to one direction. Light from a single source can travel in the vertical plane, the horizontal plane and in any plane in between – all at the same time. However, upon passing through the polarizing filter, light is only allowed to pass through in one plane. The remaining light, manifested as glare, is absorbed by the filter.

Some people prefer to think of the polarization process as a Venetian blind process. To think of polarization in this way, think of the polarizing film as a Venetian blind oriented so that the vertical light rays (glare) are blocked. Another way to look at the Venetian blind process is these blinds block light that strikes them from certain angles, while allowing light from other angles to pass through.


How do you make a lens polarized?

There are two ways to produce polarized lenses. Both methods use a polarizing film to block or change the angle of glare so that it is not visible. One way to polarize lenses is to mold the film into the lens. This is done by suspending the thin polarizing sheet between two molds. Optical quality plastics are then poured around the film. As the plastic hardens around the film, it creates a solid material rather than a layered one. Another method is to apply the polarizing film to front surface of the lens and cover it with a scratch resistant coating. This method allows polarization for the thinnest lenses possible.

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