Market Force Wins Andersen "Agency Of The Year" Award...Again!


For the fifth time in ten years, Market Force has been awarded the "2014 Walter Andersen Award" which is awarded by The Andersen Company to the manufacturer's representatives of the year.

The Andersen Company manufactures anti-fatigue and entrance matting solutions. 

And, for his second time, Kurt Kazyak has been awarded Andersen's "Representative of the Year". Kurt covers Michigan and Northwest Ohio. 

Our thanks go to our outside sales team, our inside support staff, and the entire team at The Andersen Company. It's their unique anti-fatigue and entrance matting solutions, their sales management crew, and their customer service staff that make our jobs easier. 


Market Force welcomes Certified Safety to their line-up!

Market Force has been selected as the Midwest manufacturer's representativies for Certified Safety, manufacturers of first aid kits and supplies.

Certified Safety, a women-owned certified business, has the unique reputation of being a true Made-In-USA first aid kit producer. In their own FDA regulated site, they manufacture the following; bandages, gauze bandages, hot/cold packs, a patented CPR shield, soft-sided kit bags, and much more. As for their bandages, they are the only USA-made bandage producer. This assures our distributor customers of high-quality bandages. 


How do you know if your AED is ready to shock?

A well-known USA airport experienced an SCA (Sudden Cardiac Arrest) event several years ago. 

When the SCA victim collapsed to the floor in the airport terminal, airport employees retrieved the wall-mounted AED to begin CPR and shock the victim's heart. The AED didn't shock since the batteries were dead

The employees retrieved a second AED and, again, the batteries were dead. 

Fortunately, they found a third AED and it administered a schock. The victim survived. 

How do you know if your AED's are ready to administer the life-saving shock? 

How do you know if your AED's CPR pads aren't expired? 

Through En-Pro Management, ZOLL provides a total solution automated external defibrillator (AED) management program with PlusTrac™ AED tracking system.  PlusTrac provides a solution that is comprehensive yet simple when it comes to tracing the vital components of your AED program. 

PlusTrac is an interactive, web-based AED management system that ensures the ongoing compliance of your AED program. It can be accessed via an Internet connection and a web browser.

We are the midwest manufacturer's representatives for ZOLL AED's and the ZOLL PlusTrac system. For more information, call us at 800-622-6808, email us at or visit this ZOLL PlusTrac web page.



How Polarized Lenses Work

Polarized Lenses FAQ's Courtesy Of Pyramex Safety


What is glare or polarization?

Light has many interesting properties, especially when reflected from another surface. Normally, a light source produces waves which go in all directions. When light is bounced from a surface like glass, water or snow, the light waves polarize, meaning that they orient along an axis. Another explanation is that polarized light waves travel from “pole” to “pole” along an axis.

Why eliminate glare?

Glare distorts the true color of objects and makes them harder to distinguish. It also causes a mirror-effect on wet surfaces so that objects below the water’s surface cannot be clearly distinguished. Glare can be uncomfortable causing eye fatigue from squinting.

What does a polarized lens do?

As light travels from its source, its waves are not restricted to one direction. Light from a single source can travel in the vertical plane, the horizontal plane and in any plane in between – all at the same time. However, upon passing through the polarizing filter, light is only allowed to pass through in one plane. The remaining light, manifested as glare, is absorbed by the filter.

Some people prefer to think of the polarization process as a Venetian blind process. To think of polarization in this way, think of the polarizing film as a Venetian blind oriented so that the vertical light rays (glare) are blocked. Another way to look at the Venetian blind process is these blinds block light that strikes them from certain angles, while allowing light from other angles to pass through.


How do you make a lens polarized?

There are two ways to produce polarized lenses. Both methods use a polarizing film to block or change the angle of glare so that it is not visible. One way to polarize lenses is to mold the film into the lens. This is done by suspending the thin polarizing sheet between two molds. Optical quality plastics are then poured around the film. As the plastic hardens around the film, it creates a solid material rather than a layered one. Another method is to apply the polarizing film to front surface of the lens and cover it with a scratch resistant coating. This method allows polarization for the thinnest lenses possible.


A review of "Content Rules: How To Create Killer Blogs, Webinars, etc."

It’s ironic. As I sit here with my laptop, I’m struggling to compose a review about a book that helps you create content that people will want to read - “Content Rules - How To Create Killer Blogs, Poscasets, Webinars, etc.”

My struggle originates from making sure this review and this book are relevant to you; whether you’re a salesperson, a branch manager, a business owner, or a VP of operations. 

The answer is, “Yes, this book is relevant because we’re all writers now.” We write tweets. We write Power Point presentations. We compose webinars.

But, do you wonder why more people arent’ “liking” your company’s Facebook posts or why they don't marvel at your YouTube video that you spent so much time and company money on? Then, “Content Rules” can assist you to dig deep into your printed and social media content and help create material that people want to read and pass on. 

For example, River Pools and Spas sold more fiberglass pools than any other company in the USA. The owner used to see his his company as a “pool company” but he was wrong. He now sees his company as a content marketing company giving more valuable, helpful, and remarkable content to consumers than anyone else in his field.

Here's the money line from Chapter 4 regarding Hubspot, which sells "inbound" marketing software;

"interuptive outbound marketing methods (trade shows, email campaigns to purchased email lists, telemarketing, and advertising) are old school. What inbound marketing that attracts customers to you (and includes producing killer content, by the way).

So, without giving away the plot of the book, here's a synopsis of their eleven rules from Chapter Two of "Content Rules":


  1. Embrace being a publisher: If you need convincing, read chapter 1 fo the book. 
  2. Insight inspires orginality: Know yourself better than anyone and know your customers. What keeps them up at night? Write about what your customers care about. 
  3. Build Momentum: Why are you creating? "I want my customers to be educated about fall protection." OK, what do your customers need to know about fall protection? Can you narrow that topic? Your objective creates good content. 
  4. Speak human: Use the language of your customer. Speak in conversational tone, with personality and true emotion. Please, please, please, kill the corporate speak!
  5. Reimagine; don't recycle: good content is reimagined at its inception to be used later in various platforms such as Power Point slides, YouTube, Twitter, etc. We've written tweets based on newsletter articles and blogs, such as this one!
  6. Share or solve; don't shill: create value for your customer in your communication, don't sell. This positions you as reliable and a valued source of information. Help your customers solve a problem, do their job better, make them smarter, wittier, cooler. 
  7. Show; don't just tell: Good content doesn't preach or hard-sell. It shows how your product lives in the real world. Use case studies. ZOLL, one of our principals, is a master of case studies regarding users of their AEDs. 
  8. Do something unexpected: Especially, this applies to business-to-business (B2B). B2B can be, how shall we put it, b-o-r-i-n-g! So, do something your customers wouldn't expect. 
  9. Stoke the campfire: good content sparks interaction between you and your customer and among your customers themselves. 
  10. Create wings and roots: ground your content in your unique perspective and point of view but give it wings to soar freely and be shared across social platforms.
  11. Play to your strengths: you don't have to publish everywhere and create everything. But, you do have to do some things - and, at the very least, one thing - really, really well. We've focused on this blog, a paper newsletter, and a Twitter account. We'll publish across more platforms in the future but we're focusing on these few methods first. 

I suggest downloading the e-book instead of buying a printed copy. The e-book version has links to cited examples such as web sites, slide presentations, etc. Those examples helped us to see clearly what the authors were referring to. 


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