How To Make Your Writing Above Average
The power of saying more with less.
That’s the philosophy behind this brief book, “Smart Brevity”, written by the founders/journalists - of Axios.
You’re wondering, “Will this book’s tactics and principles improve the readability of my emails, my LinkedIn posts, my Twitter posts, my advertising copy, etc.?”
Yes.
WHY IT MATTERS: your audience wants you to put them first in anything you write.
They want to know something new and exciting.
But, our “average” writing achieves the opposite:
Our writing is self-centered, meandering, and dull.
We compose emails that take two paragraphs to get to the point.
Our PowerPoint slides are filled with long sentences that do nothing but detract from the presentation.
DO THE “SMART BREVITY” PRINCIPLES WORK? Yep.
Using the principles of the book, our October Market Force email campaign returned a 100% higher “click rate” than any of our previous campaigns (click rate = how many links were clicked).
Our favorite tip from the book? “A muscular tease: whether in a tweet, headline, or email subject line, you need six or fewer words to yank someone’s attention…”